Airtel Africa, which operates in 14 African states, including Kenya and Uganda, has announced title sponsorship of The Voice Africa at an event in Lagos, Nigeria.
The Voice is a competition format music and entertainment show, airing in over 180 countries.
Building on the success of The Voice Nigeria, Airtel Africa has partnered with the executive producers of seasons three and four, FAME Studios Africa, to roll out the award-winning concept to all 14 Airtel Africa markets.
The debut season of The Voice Africa will be streamlined to millions of Africans via Airtel TV, Free to Air stations (FTAs), and paid channels across 14 countries in Africa.
It is expected to attract and showcase African musical talents, alongside a panel of coaches and TV hosts, and act as a launchpad for global recognition.
Seven participants from each of the 14 countries will be selected to participate in the program, with one of them eventually crowned The Voice Africa.
The Voice Africa is the latest initiative from Airtel Africa designed to support the continent’s most valuable asset by far: young Africans.
Over the years, Airtel Africa has sponsored MTV Africa Music Awards (MAMAs), the Zain Africa Challenge, which brought university students together in a quiz contest, and the Airtel Rising Stars, a football tournament for Under-15 boys and girls.
Airtel Africa and The Voice’s partnership will drive excitement for fans through on-air customized content integrations, digital and social media activations, and in-country events.
The Voice Africa will commence with a call for virtual auditions on 19th October followed by live auditions later this year. The show will be broadcast in March 2023, with the grand finale taking place later in the year.
Segun Ogunsanya, GCEO, Airtel Africa, said: “As a business, we are driven by the purpose to transform lives, and that means unlocking the potential for people to grow. The Voice Africa gives us an incredible platform to help discover and champion the musical talents of young Africans, enabling them to achieve their full potential. I believe the drama and excitement around their stunning performances will unite people across the continent.
