Asus has unveiled the Expert series of laptops for the Kenyan market.
The tech company has been selling its PCs in the local market for some time, some of which we have reviewed on this platform and on our YouTube channel.
The Expert series of laptops that have been announced include the B7, B5, B3, and B1 series. These are machines meant for businesspeople, and their price tag suggests so (based on previous models). They are very thin and feather-light while keeping their rigidity. They also offer high performance, flexibility, and reliability for remote and hybrid working, featuring 12th Generation Intel processors.
The launch also features the 14″ ExpertBook B7 Flip which comes with a built-in smart card reader that can be used as a secondary ID check for enhanced identity security.
To note, Asus has been selling its consumer and gaming laptops for the Kenyan market only. Consumer devices include the Vivobook lineup of laptops, while the gaming ones are the ROG PCs, including the popular G14 Zephyrus.
Commercial laptops are meant for businesses and organizations such as schools thanks to their superior hardware and security features. They compete with the likes of Elitebooks from HP, and Latitude PCs from Dell.
Here are additional details about the devices.
The ExpertBook B7 Flip
The B7 Flip (B7402FBA) is a great tool for mobile and flexible working, with robust performance and Intel vPro support that comes with a built-in smart card reader that can be used as a secondary ID check for enhanced identity security. With up to 11 hours of battery life, ExpertBook B7 Flip enables businesses to work anywhere and any way they want with a high-speed, personal secured network to reduce interruptions and risks associated with using public WiFi networks.
ExpertBook B7 Flip has a magnesium-aluminum alloy design that is light and thin yet durable, with the ErgoLift hinge enabling it to flip by 360° so it can be used as a traditional laptop configuration, as a tablet, or anything in between.
The hinge is tested for more than 30,000 open/close cycles.
The laptop features a 16:10 touchscreen, magnetic ASUS stylus, the exclusive ASUS NumberPad, biometric login including facial login and fingerprint sensor, and ASUS PrivateView mode — which fades the screen at a 45° viewing angle — along with comprehensive I/O connectivity including support for up to three external displays.
The ExpertBook B5 Detachable
ASUS ExpertBook B5 Flip OLED (B5302FEA) is built for business with a 360°-flippable
touchscreen and OLED panel for ultimate flexibility.
It’s set for serious travel with reportedly all-day battery life and is engineered with many technologies to improve your on-the-go work efficiency. These include an up to 12th Gen Intel Core processor with Intel Arc A350M discrete graphics, AI-powered noise cancelation, and dual-SSD RAID support.
ExpertBook B5 Flip OLED is also packed with features to protect your privacy and business data, including a built-in fingerprint sensor and TPM 2.0 chip.
ASUS Expert-series products will be available in Kenya sometime next week. Since these are not consumer devices, expect their price to be higher than what you pay for ordinary laptops.
They will be distributed by Redington, and once pricing information is live, we will let you know about it.
“The workplace has changed, and it’s up to business owners, executives, educators, retailers, and other workers to decide its future. These users are forging the new future of work, and they need tools that work invisibly, reliably, and seamlessly day after day. ASUS is known for innovating highly reliable and durable devices for the consumer and gaming markets. Now, with the Expert-series portfolio, we are setting a new standard for the commercial PC market to enable businesses to define their new work style — whatever that might be — with elite performance, premium craftsmanship, durability and enterprise-grade tools.”