Rockstar Games has confirmed that Grand Theft Auto 6 (GTA 6) will launch at $79.99, a $10 increase over the $70 price point that became standard this console generation.
The Ultimate Edition goes for $99.99 and includes extra cars, clothing, and other additions. Both prices apply to PlayStation 5 and Xbox Series X/S only, as the game is skipping PC at launch.
The $80 price tag had been heavily rumored for a while, with some analysts even predicting Rockstar might push to $100 for the base game. They didn’t go that far, but $80 is still uncharted territory for most of the industry.
The only other game sold at that price recently is Mario Kart World, a Switch 2 launch title from Nintendo. Microsoft reportedly considered doing the same but reversed course.
Why does this matter beyond GTA? Because Rockstar is essentially the biggest game in town, and other publishers have been waiting to see what they would charge before deciding whether to raise their own prices.
The logic is simple: if the most anticipated game in history can charge $80 and people buy it anyway, it gives everyone else cover to do the same without being first to take the backlash.
GTA 6 is also reported to be the most expensive game ever made, with estimates putting Take-Two’s spending somewhere between $1 billion and $1.5 billion.
For context, games like The Last of Us Part II and Horizon Forbidden West each cost over $200 million, and Call of Duty: Black Ops Cold War reportedly cost Activision $700 million over its entire life cycle. GTA 6 blows past all of them.
Preorders open June 25 at midnight local time. One small but still important detail: physical copies of the game do not include a disc. You get a box with a code inside.
The game launches November 19, 2026, and will feature a single-player experience at launch. There has been no announcement yet about a new version of GTA Online, suggesting the current version will continue running alongside the new game.
