There was a time Nokia used to rule the smartphone camera market and it was thanks to their partnership with Carl Zeiss optics. That partnership led us to have iconic camera phones with Carl Zeiss glass like the Nokia N95, N82 (first with a Xenon flash by the way), N8, 808 Pureview, Lumia 1020 and so much more.
After Nokia mobile’s eventual sellout to Microsoft and HMD Global deciding to revive the brand, they have now decided to bring back the collaboration Nokia had once with Zeiss, which is great!
“Collaborating with ZEISS is an important part of our commitment to always delvier the very best experience for our customers,” Arto Nummela, HMD Global’s said. “Our fans want more than a great smartphone camera, they want a complete imaging experience that doesn’t just set the standard but redefines it.”
The partnership between HMD Global and ZEISS will give users a “total imaging experience” that ranges from the optics to software and also screen quality.
This announcement hints at HMD Global trying to bank on the previous successful partnership between Nokia and ZEISS and making it a viable reason for consumers to buy future Nokia products.
For a decade, we have seen Nokia and ZEISS give us some iconic camera phones that set the standard for image quality that you can get to a phone and it is high time we had some variety in the industry.
Currently, flagship smartphones feature camera sensors from Sony but usually the optics are unknown. We can’t wait to see what HMD Global and ZEISS are planning to release from this partnership, but we may have an idea thanks to the noted leaker, Evan Blass.