In early 2019, Instagram began testing removing the public like counts on users posts. This test went global a few months later.
Instagram will now give some users control of the public likes count with three new options.
The options include:
- choosing not to see like counts on anyone’s posts
- turning them off for their own posts
- keeping the original experience
Instagram removing the public likes count eased the pressure on the platform for its users especially for its younger audiences and from this feedback, they’ll continue more testing to learn more from Instagram’s global community.
“BEFORE IT FELT LIKE ONE HUGE COMPETITION AND NOW IT’S RELAXING AND FREEING.”
Bringing these new options also has to do with how creators and brands value this engagement metric.
So far, the giant Facebook-owned social platform hasn’t delved in the details but we’ll update you on that soon.
Instagram’s parent company is also looking to implement this on its platform. Facebook has already rolled out this feature to its users in Australia.
By investing in software, companies use it either to increase productivity or to reduce costs. Thus, the company at least saves time and money on changing the structure of transactions and sales, while increasing turnover and profit
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