Kenya’s third largest operator by market share has announced Changa Bundle, a product that will see up to five people share data, voice and SMS for KES 1500.
According to the company, a group of a minimum of three people and a maximum of 5 people can share 100 GB of data, 200 on-net minutes, 50 off-net minutes, and 200 SMSs for KES 1500.
Purchasing
One person, or the main purchaser, will first buy the bundle, then set up a group with at least 3 and at most 5 members.
The nominator’s number is subscribed automatically.
Changa Bundle groups will then be set up within 24 hours, Monday through to Friday, for Telkom customers to enjoy the service.
Customers will dial *444*4# to opt into this all-in-one bundle that has a 30-day validity with no roll-over option.
Based on this statement, the bundle is only accessible on weekdays, and not on the weekends.
Set-up time is also kind of long at under 24 hours. We would expect this to be immediate because the bundle is already restricted to five days per week.
Nonetheless, for that amount of data, minutes, and SMS, the KES 1500 asking price is very attractive.
We have also not seen this product from other rivals, including Safaricom and Airtel.
Quotes
Telkom’s Director of Marketing, Eric ACHOLA says: “The discerning customer is keen to pool resources wherever possible. As Kenyans, we share in the spirit of coming together to share costs on occasions where we cannot manage to shoulder a financial obligation as individuals. Telkom, guided by our belief that Mobile Data is a fundamental human right, proceeded to create a bundle that speaks to the mind of the Kenyan consumer; giving them the ability to acquire a large bundle with more resources that they can share with family and friends.”
Mr. ACHOLA adds: “There is no other product in the market that can enable you to acquire and access such large amounts of Mobile Data at a very competitive rate, that you can then proceed to share with others.
