Reality TV show The Real Housewives of Nairobi has achieved notable success since its launch on streaming platform Showmax, becoming the most-watched premiere ever for any title in Kenya.
It has broken records for the most first-day views on Showmax and topped Twitter trends in the country for two consecutive days.
The Real Housewives of Abuja and The Real Housewives of Durban S3 are also among the top 10 most-watched titles on Showmax in Kenya.
Showmax says it is committed to promoting and showcasing diverse African stories and genres, and celebrity reality TV remains a popular genre among viewers in Kenya and Africa.
Showmax’s Content Specialist in East Africa, Denise Mwende, lauded D&R Studios for producing a world-class production and the cast for their openness and authenticity in sharing their lives with viewers.
RHONairobi depicts the lives of a group of dynamic women in Nairobi, including Susan Kaittany, Vera Sidika, Sonal Maherali, Minne Kariuki, and Lisa Christoffersen, as they navigate their luxurious lifestyles, relationships, and careers.
It is the eighth Real Housewives franchise in Africa, joining other popular franchises like RHOAbuja, RHODurban, RHOLagos, Johannesburg, and Cape Town, as well as international franchises like RHODubai.
The show is licensed as a format by NBCUniversal Formats, a division of Universal Studio Group.
It is available for streaming on Showmax in 50 African countries, as well as in several other countries worldwide, with new episodes being released every Thursday.
Quotes
Celebrating this milestone, Eugene Mbugua, the executive producer at D&R Studios, the production company behind RHONairobi, said, “The team at D&R Studios is elated to have The Real Housewives of Nairobi become the most-watched launch episode ever in the history of Showmax in Kenya. It’s incredibly gratifying to have the sweat and sleepless nights the cast and crew put in appreciated by the audience.”
“Showmax is excited to be a frontrunner in investing, improving and marketing diverse African stories and genres, and celebrity reality TV remains a genre that excites our viewers in Kenya, and across Africa,” said Denise Mwende, Showmax Content Specialist in East Africa.
