Last night, as the Seattle Seahawks clinched a 29-13 victory over the New England Patriots in Super Bowl LX, a fact that will likely be forgotten by next week, the real winner of the evening was arguably Bad Bunny.
The Puerto Rican superstar delivered a historic halftime performance at Levi’s Stadium in California setting the stage for a potential new viewership record.
While the Super Bowl action played out on the field, on social media, Bad Bunny’s show was going viral, boosted by cameos from Lady Gaga and Ricky.
It was centred around a vibrant celebration of Puerto Rican culture, a spectacle that involved nearly 400 extras and theatrical pyrotechnic displays. If you didn’t know, the halftime show is more often than not the main event.
Preliminary viewership data suggests that Bad Bunny’s performance tracked at or above recent Super Bowl highs.
While the official Nielsen viewership for Bad Bunny’s 2026 Super Bowl halftime show is not out yet, early estimates suggest around 130 million+ US viewers, edging close to the record 133.5 million set by Kendrick Lamar in 2025.
If these projections hold, Bad Bunny could dethrone Kendrick’s 2025 performance and claim the top spot in Super Bowl Halftime viewership.
This Super Bowl itself became the most watched of all time with 127.7 million viewers, according to a Nielsen report.
Here’s a look at the Top 10 Most-Watched Halftime Shows of all time:
| Year | Performer(s) | Viewership (Millions) |
| 2025 | Kendrick Lamar | ~133.5 |
| 1993 | Michael Jackson | ~133.4 |
| 2024 | Usher | ~129.3 |
| 2023 | Rihanna | ~121.0 |
| 2015 | Katy Perry | ~121.0 |
| 2017 | Lady Gaga | ~117.5 |
| 2016 | Coldplay | ~115.5 |
| 2014 | Bruno Mars | ~115.3 |
| 2012 | Madonna | ~114.0 |
| 2013 | Beyoncé | ~110.8 |
So, while the Seahawks are celebrating their Lombardi Trophy, it’s Bad Bunny who might be celebrating a different kind of victory this year.
