The budget smartphone category in Kenya is set to heat up this year. Lots of industry players are keen to tap the growing number of Kenyans upgrading to smartphones from feature phones or simply buying new devices after realizing the value of the smartphone. As a result, there will be very many low-cost devices in the market. We’ve already seen several hit the market even though we’re just two weeks into the new year. Samsung, currently the best-selling smartphone brand in the country, won’t just sit and watch.
One of its budget devices, the Galaxy J3, was unveiled without much pomp towards the end of last year and is set to become available in the Kenyan market next month (February). It features a 5-inch HD Super AMOLED display, 1.5 GB RAM, 8 GB onboard storage and an 8-megapixel camera (5-megapixels on the front). Android 5.1 Lollipop and a 2,600mAh battery complete the feature set of the device that has received a design facelift.
News of the Galaxy J3’s introduction into the market comes just under two months after two other devices in the budget Galaxy J lineup, the Galaxy J1 Ace and the Galaxy J2, hit the market. The two devices are sequels to the popular Galaxy J1 which just got its direct successor recently.
Samsung’s upper mid-range Galaxy A lineup in the country will also be getting a reboot as the company will soon be introducing its 2016 editions of the devices. This is all in the run-up to the global launch of Samsung’s 2016 flagship smartphone, the Galaxy S7, in Barcelona, Spain, towards the end of February. The Galaxy S7 is expected to hit the market in late March.