We know that the most loved feature of Snapchat is the Stories page which allows you to post pictures or videos of your day (Snaps) or see your friends snaps which expire in the day. The success of this has made Facebook decide to roll out a clone in the form of Instagram Stories and now they have made one for Messenger.
According to TechCrunch, Facebook is testing Messenger Day which is a Snapchat Stories clone for Messenger which allows people to share photos with filters that disappear in a day just like the Snapchat variant. When they reached out to Facebook regarding the matter, they received the following statement:
We know that people come to Messenger to share everyday moments with friends and family. In Poland, we are running a small test of new ways for people to share those updates visually. We have nothing more to announce at this time.
Messenger Day is actually slightly different from Snapchat Stories. You will see your contact’s Stories on top of the thread lists like the screenshot above and there is a button to add your “My day” story. You can also send the Story as a message to your contacts.
Unlike Snapchat’s use of geofilters, in Messenger’s case, there are normal filters which are arranged in categories like I’m feeling, Who’s up for or I’m doing where the name of the filter completes the filter name. You can also add your usual emojis, text or doodles from the camera UI as shown in the above screenshots.
Facebook’s decision to avail this feature can spell more doom for Snapchat. Messenger has a bigger active user base than Snapchat as a start and combining the reach with Instagram Stories would make Facebook plug the holes Snapchat has been unable to cover during this time. Instagram Stories has become a popular way to share your day’s activities and Facebook might want Messenger to register such engagement.