Uber brought fresh ideas to the taxi hailing business, and those insights have enabled the transport network company to introduce logistics services and incentives (such as UberIceCream and UberCHOMA, as well as startups that want to integrate their services with Uber drivers) that rely on the successes and the vastness of their driver network.
Some time last year, Uber expressed its plan to launch UberEverything in Sub-Saharan Africa by the end of 2016. UberEverything includes two services; UberRush for parcel delivery/courier services and UberEats, which, as its name suggests, delivers food to customers. In 2016, South Africa became the first African nation to be graced by the Uber’s food delivery service. The service went live in the nation’s cities of Johannesburg and Cape Town.
Now, UberEats has been launched in the company’s strongest-growing market and world’s second most populous country, India. It is live in the city of Mumbai, and will be taken to five more cities. India is the fourth Asian beneficiary of UberEATS after Singapore, Japan and Thailand.
Functionally, orders are placed on the UberEATS app (it is separate from the Uber app, but login details are the same) to a restaurant of choice. Once cooking has been done, it is dispatched to the customer who can track the delicacy within the app.
On the other hand, UberEATS is open to making partnerships with restaurants that can make use of delivery services.
The launch of these services is done after thorough market analysis, and Uber may have identified gaps or an edge in this regard.
UberEATS was first launched in Toronto, Canada in December 2015 and is currently active in four continents.