Telkom Kenya is on the road to ensure it nets more than 4 million active subscribers as it advances its services to appeal to the larger Kenyan demographic.
The telco, which falls short of Airtel and Safaricom’s subscriber count, is on a customer hunt to elevate its brand as a go-to mobile service provider. This goal, admittedly, is complemented by several products that have been curated to fit phone usage habits of Kenyans. We mentioned that data products are Telkom’s top offerings thanks to a wide adoption of data-consuming activities that range from online video consumption to social media by a data-loving customer base.
In line with its plan to encourage top ups, Telcom launched a campaign dubbed FormNi50. The details of the 10-week promotion were highlighted on this post and as a recap, subscribers need to top up their lines to stand a chance to win a brand new Toyota Belta. The telco has given away a couple of cars, and more are still in place for future deployment to lucky Telkom customers.
We reached out to Peter Odera Oketch who works as a mechanic in Nairobi. Mr. Odera lauded his loyalty to Telkom thanks to its lengthy, albeit turbulent existence in the telecoms industry in Kenya. He believes in his chance to win a second Belta, which is why he continues to load his line on a daily basis.
Asked about the plans for new toy, Mr. Odera targets e-taxi services in Nairobi. His favourite ride-sharing apps are Uber and Taxify so it is highly probable his car will serve Nairobians with either platform.
The FormNi50 promotion announces a winner everyday (Monday to Friday) in a campaign that will conclude in early April.
Also, the telco has been hinting the rebirth of a mobile money service to replace Orange Money that was dropped some time in late 2017.