All ASUS Laptops Announced at the Built for Brilliance Virtual Launch Event

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ASUS held an online summit that saw the announcement of many laptops. The Asian company has been selling the devices in the country for more than one year now, and the launch of the devices is a very good thing from the consumer standpoint because they will now have a lot of options to choose from – that is if the company prices the devices competitively.

It is also worth noting all the laptops announced are equipped with 11th Gen Core Processors that promise improved performance and better battery life in a space and time that has been favouring chips from AMD.

The laptops are also lauded for their small footprint, both in terms of size and thinness/thickness.


In summary, and according to ASUS, the following devices are the first of their kind:

  1. ASUS ZenBook Flip S (UX371) is the world’s thinnest OLED convertible laptop and 1st ASUS laptop verified as an Intel® Evo™ platform design (FHD LED-backlit 1W panel version)
  2. ASUS ZenBook S (UX393) is the world’s thinnest and lightest 3:2 3.3K laptop
  3. ASUS ZenBook 14 (UX435EA/EG) is the world’s smallest 14” laptop with ScreenPad
  4. ZenBook Pro 15 (UX535) is the world’s smallest 15” 4K OLED laptop
  5. ASUS ExpertBook B9 (B9400) is the world’s lightest 14” business laptop.

Here is every laptop computer that was announced at the event that was streamed online:

ASUS ZenBook Flip S (UX371)

ZenBook Flip S_UX371_Ultraslim and 360° convertible design

This baby weighs a paltry 1.2 kg and is 13.9 mm thin.

It has a 4K OLED NanoEdge display with top of the line numbers in terms of colour accuracy.

According to its name, it can do a 360-degree stretch.

Specs:

11th Generation Intel Core i7 processor with Intel Iris Xe graphic

Up to 16 GB RAM and up to a 1 TB PCIe® 3.0 x4 SSD.

Two Thunderbolt™ 4 USB-C® ports

A USB 3.2 Gen 1 Type-A port

An HDMI ports

‘All day’ battery life

ASUS ZenBook Flip 13 (UX363)

ZenBook Flip 13_UX363_360° ErgoLift Hinge_tent mode

13” OLED touchscreen with support for ASUS Pen

Weight: 1.3 kg

Flips all the way to 360-degrees

67 Wh battery with support for fast charging (65W) over USB-C

11th Generation Intel Core i7 with Intel Iris Xe graphics

16 GB RAM

1 TB PCIe 3.0 SSD.

ASUS ZenBook S (UX393)

ASUS ZenBook S UX393_ErgoLift

Screen: 13.9” with 3:2 AR, 3.3K

Thickness: 15.7 mm

Weight: 1.35 kg

Battery: 67Wh with fast charging support

Intel Core i7 processor, with up to 16 GB RAM

Up to a 1 TB PCIe 3.0 x4 M.4 SSD

Full-size HDMI and USB 3.2 Gen 1 Type-A port

Thunderbolt 4 USB-C ports

MicroSD card reader.

ASUS ZenBook 14 Ultralight (UX435EAL/EGL)

ZenBook 14_UX435EAL_EGL_4 sided NanoEdge display

Weight: 980g

11th Generation Intel Core i7 processor with Intel Iris Xe graphics (UX435EAL) or NVIDIA® GeForce® MX450 discrete graphics (UX435EGL).

Two Thunderbolt 4 USB-C, USB 3.2 Gen 1 Type-A, standard HDMI 2.0, and a microSD card reader. It also includes ultrafast Intel Wi-Fi 6 (802.11ax)

ASUS ExpertBook B9 (B9400)

ExpertBook_B9400_PR photo_04

Weight: 880g

All-day battery life

US MIL-STD 810H US military standards

Enterprise-grade security

11th Generation Intel Core i7 processor with Intel Iris Xe graphics

AI noise-canceling audio for crystal-clear sound

ASUS ZenBook 14 (UX435EA/EG)

ZenBook 14_UX435EAL_EGL_4 sided NanoEdge display

Weight: 1.19 kg

ASUS ScreenPad

11th Generation Intel Core processors with Intel Iris Xe integrated graphics (UX435EA) or NVIDIA GeForce MX450 discrete graphics (UX435EG).

Two Thunderbolt 4 USB-C

USB 3.2 Gen 1 Type-A

Standard HDMI 2.0

MicroSD card reader

Audio jack

ASUS ZenBook Flip 15 (UX564)

ZenBook Flip 15_UX564_360° Incredible performance

4K UHD OLED NanoEdge high-contrast touchscreen

A precision-engineered 360° ErgoLift hinge

Support for ASUS Pen active stylus

11th Generation Intel Core processor and up to NVIDIA® GeForce® GTX 1650 Ti

ASUS VivoBook Flip 14 (TP470)

VivoBook Flip 14_TP470_Product Photo_8G_Indie Black_16

360° hinge

11th Generation Intel Core i7 processor with Intel Iris Xe graphics

Up to 16 GB RAM

Up to a 1 TB PCIe SSD

Thunderbolt 4 USB-C

ASUS ZenBook 13/14 (UX325/UX425)

Weight: 13” – 1.07 kg

11th Generation Intel Core processors

Up to 32 GB RAM

Up to 1TB PCIe 3.0 x2 SSDs

ASUS ZenBook Pro 15 (UX535)

ZenBook 15_UX535_Incredible Performance

15.6-inch, 4K UHD OLED touchscreen

10th Generation Intel® Core™ i7 and i5 H-series processors

16 GB of RAM

Up to an NVIDIA GeForce GTX 1650 Ti

Up to a 1 TB PCIe 3.0 x4 SDD

96 Wh battery

Thunderbolt™ 3 USB-C®, USB 3.2 Gen 1 Type-A, standard HDMI 2.0, an audio jack, and an SD card reader

IR camera for hands-free face login with Windows Hello

There are other models that were announced at the stage, but we have rounded up the above because they are the most interesting devices that are likely to make their way to Kenya store shelves.

Also, I understand that the model numbers are confusing – but ASUS Kenya has specified some models that will be hitting the shores before the year ends, and how big a whole they will make in your pocket.

Pricing and availability

ASUS ZenBook Flip S (UX371)

Will be available in December in Nairobi.

Price is around KES 190,000.

ASUS ZenBook S (UX393)

Availability and price to be confirmed later.

ASUS ZenBook 14 (UX435EA/EG)

It will be available from 1st quarter of 2021 in Nairobi.

Price to be confirmed later.


ASUS ZenBook Pro 15 (UX535) and ASUS ExpertBook B9 (B9400)

Availability and price to be confirmed later.


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