Asus Set To Ship Its PCs In More Than 40 EMEA Countries

Asus gaming laptop

Asus is known for its ability to make great and innovative laptops, including the ZenBook Duo series that ships with two displays. It has also been selling its devices in the Kenyan market for a while now, and we even covered the 14 Flip OLED a couple of days ago. The device is terrific thanks to its great OLED screen, portability, and internals that are speedy enough for 2022, although you’ll have to part with KES 160K to own it.

Now, the company has announced EMEA commercial business plans and targets during the ASUS Commercial Business Summit that was held in Istanbul, Turkey,

This was the first international partner event of its kind.

ASUS has confirmed starting a new chapter in its over 30-year history, becoming a commercial player with forward-looking goals, competing to provide the best-in-class business products and solutions.

After two years of preparation and successful starts in select markets, the ASUS Business division is ready to ship a full range of products launched in over 40 EMEA countries in 2022.

At the fair, products were demonstrated in eight interactive experience zones, allowing guests to see the ecosystem in action. The themes included hybrid working scenarios, hospitality scenarios, education scenarios, retail shops, an engineering office, a computer lab and more.

Some of the machines that were demonstrated during the presentation include the ExpertBook lineup.

The ExpertBook B9 is the world’s lightest 14-inch business laptop.

It weighs just 880 grams and is 15 mm thin. There aren’t many laptops that weigh under 1kg, and putting together a laptop that goes under 900g is an engineering marvel that many companies cannot accomplish.

While it is possible that the ExperBook B9 will not make it here, it is terrific to know that the laptop exists, and that can appeal to many business consumers who tend to use such machines, as well as others from rivals such as ThinkPads (the X1 Carbon) and Dell Latitude.


Speaking at the event, Madeleine Hung, General Manager of ASUS West EMEA explained the new strategy. “We have accomplished worldwide achievements in the consumer PC sector, and we are now looking to expand and achieve more in our commercial PC business,” said Hung. “Hence, we would like to introduce ASUS Business, our comprehensive solution for business verticals, which is composed of a wide range of evolving products, easy-to-use software to streamline business operations, and all-around support.”

Benjamin Yeh, General Manager of ASUS East EMEA said, “ASUS Business is committed to delivering always-on reliable devices and services you can trust, while creating positive meaningful changes on the environment.” Yeh added, “we offer a wide range of agile and flexible solutions that are deeply rooted in customer insights and go way beyond hardware devices.”