Microsoft announced the Lumia 530 a month ago and pricing of the device was top among the key selling points, even with the messaging in the announcement. Now the Lumia 530 has been announced for the UK market to start selling the same day Microsoft announces the next Lumias, Lumia 730 and Lumia 830.
Lumia 530 is priced to make an impact in the entry level as Microsoft spins off it’s relationship with Android and ventures in Asha platform. As a successor to the quite successful Lumia 520, Lumia 530 aims to make an even bigger impact than Lumia 520 in getting Lumia into more consumers and upping the smartphone share for Windows phone against the stalwarts Android and iOS.
Priced at £60 and selling via carriers EE, Vodafone, O2, Thre, Carphone and Phones 4u, the Lumia 530 not only wants to make an impact in emerging markets but also among established markets. As you may know the OS is struggling across the board.
Here’s a refresher of Lumia 530 specs”
- Windows Phone 8.1
- 4 inch (480 x 854 pixels) FWVGA LCD capacitive touch display, no mention of Gorilla glass,
- Lumia Colour Profile
- 1.2GHz Quad-core processor
- Qualcomm Snapdragon 200 chipset
- Adreno 302 GPU
- 512MB RAM
- 4GB internal, support of 128GB microSD, 15GB OneDrive
- Assisted GPS, WiFi positioning
- 5MP rear camera, no front camera, 1/4″ Sensor
- Video recording at 864 x 480 pixels at 30fps
- Camera resolution: 2592 x 1936 pixels
- Bluetooth 4.0, USB 2.0, WiFi 8.0.11 b/g/n
- 119.7 x 62.3 x 11.7 mm
- 129 grams
- 1430mAh BL-5J battery, 13.4 hrs of talk time, 8.5 hours browsing time
