Safaricom today has announced that they are continuing to forge with their quest to connect more households to their fibre network.
The company says they are planning to extend their fibre network to more than 15,000 households across the country over the next two months.
The company wants to cover areas like Kisumu, Thika, Kinoo, Komarock, Ruaka and Kizingo in Mombasa.
Currently, Safaricom says that they reach more than 300,000 homes across the country with more than 107,000 customers connected in Nairobi, Mombasa, Eldoret, Kisumu, Nyeri and Thika.
Safaricom Fibre’s growth has been phenomenal the last few quarters. Last quarter, Safaricom added over 5 times as many subscribers as their biggest competitor, Wananchi Group. This has led to them closing the gap on marketshare where they have 31.5% of the market and Wananchi Group still leads with 35.8%.
To spice up the uptake of their Home Fibre service even further, Safaricom has a plan to lure in new users.
New customers will enjoy a 50% discount on their package on August and September. This means that new customers who choose the 10Mbps, 20Mbps and 40Mbps packages will pay half price for two months in this promotion. However, new customers who choose the 5Mbps option will only pay half price for the first month.
This is a nice incentive by Safaricom to entice new customers in the next two months in their areas of interest. If you check their coverage map, they are covering their bases quite well and this new push will show up well when Communications Authority of Kenya drops their latest Sector Statistics.