Samsung just confirmed what the market has been saying for over a decade: it’s still the world’s number one soundbar brand.
According to research firm Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, extending a streak that now stretches back to 2014 – 12 consecutive years at the top.
Those numbers sound modest on the surface, but in a fragmented global market with hundreds of competing brands, holding a fifth of all revenue for 12 straight years is a major achievement.
Nobody else has come close to sustaining that kind of consistency in the soundbar category.
Samsung says the staying power comes down to audio technology and tight integration with its TV lineup, a pairing that makes the whole setup easier to sell and easier to use, especially for home audio.
The company is now expanding its 2026 audio lineup with several new products: the HW-Q990H, the flagship successor to the HW-Q990F; the all-in-one HW-QS90H soundbar; and two Wi-Fi speakers, namely the Music Studio 7 and Music Studio 5, both designed in collaboration with French designers Ronan and Erwan Bouroullec.
Although the soundbar story is impressive, it is almost a footnote compared to what Samsung has done in televisions.
Recently, the company hit 20 consecutive years as the world’s best-selling TV brand. Samsung has held the global top spot every single year since 2006.
In 2025 alone, it commanded 29.1% of the entire global TV market, translating to roughly one in every three televisions sold worldwide carrying a Samsung logo.
Two decades of TV dominance and 12 years as the top soundbar brand paint a pretty clear picture of where Samsung sits in home entertainment.
The question now is whether any competitor is positioned to seriously challenge either streak, and right now, the answer isn’t obvious.
