Safaricom has today announced the appointment of Mr Peter Ndegwa as the company’s next CEO effective April 1 2020.
Mr Peter Ndegwa joins Safaricom from the British multinational Diageo PLC where he is the Managing Director of Diageo Continental Europe. he oversees operations of Diageo PLC in 50 countries in Western and Eastern Europe, Middle East and North Africa region.
Mr Ndegwa has spent over 25 years in various roles within the financial services and fast moving consumer goods sectors in Africa and Europe.
The company hinted yesterday that their next financial performance announcement is in 6 months and the new CEO would be here by then.
Currently, Safaricom’s interim CEO is Michael Joseph, who took over the capacity after the unfortunate passing of Bob Collymore back in July.
The news of Safaricom’s CEO appointment comes a day after Safaricom announced their new brand strategy. The strategy included a new catchphrase where they dropped the “Twaweza” brand for “For You.” They also introduced a couple of changes to their service delivery, like offering free SIM cards, reduced waiting time at their shops and more data bundles for the price. They also preceded this with introducing data and calling bundles that do not expire and this will prove to be popular to many.
Mr Ndegwa will take over the reins of a wildly successful company that has massive revenues, profits and currently has the highest market capitalization at the Nairobi Stocks Exchange. He will be tasked with being the face of the company that has over 31 million subscribers and has a huge impact on the Kenyan economy.