TikTok originally made the vertical video popular and its rival copied this format and launched their own versions like Reels for Instagram and Shorts for YouTube. Now the short-form video platform is now making a pivot to horizontal video.
TikTok now appears to give options to some users to watch videos with the full-screen icon for users to watch the video in landscape mode just like what other video platforms like YouTube use.
TikTok has been YouTube’s primary rival and now the app is closing in on it with this new format. It’s worth noting that TikTok already allows users to upload 10-minute long videos so users can upload long-form content instead of the usual “like for part two” videos.
It’s going to be interesting to see how users adopt the horizontal video format once TikTok officially rolls out this feature later next year.
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