New month. New features getting killed. Following Twitter’s Fleets, LinkedIn Stories are getting shut down.
Twitter killed Fleets last month and this month LinkedIn is pulling the plug on its Stories feature.
LinkedIn Stories feature was introduced late last year after a testing period that started in early 2020. A lot of social media apps went crazy on the Stories feature cloned from Snapchat, with platforms like Facebook, Instagram, Messenger, WhatsApp, YouTube, and Pinterest,
TikTok is the latest app that’s dipping its toes on Stories – they’re currently testing this feature on its platform.
Advertisers on LinkedIn are now being informed that the professional networking platform is shutting down its Stories after the feature failed to gain popularity with users on the site.
“If you promoted or sponsored a Story directly from your Page in Campaign Manager, these paid Stories will not appear in the LinkedIn feed and they will need to be recreated in Campaign Manager as an image or video ad,” LinkedIn’s marketing solutions team alerted advertisers who planned to use ads that appear in the middle of Stories.
LinkedIn added that the announcement will affect ad campaigns that were slated to be posted at the end of this month.
It’s a great thing that social networks are accepting that copying a feature that is successful on another platform doesn’t mean it will be popular on yours.
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